our L.A. story

what is

we remind Angelenos of how to live local. finds local companies making high quality, eco-friendly goods right here in Southern California.

we partnered with Craft, Main, & Co. – the first cooperative of its kind – to create a way for YOU to own & control a piece of a local business supporting local, L.A. people.

Los Angeles has so much going on & is alive with eclectic neighborhoods, places to see, & things to do – so while we’re at it – we keep you in the know about cool things going on in your own ‘hood & the cool people making it all happen.

shop & explore local while having a positive impact on your community & supporting local, L.A. people.

feel like wandering with us?

cool… ’cause that’s what we do here.

– jen & rick, co-creators of

learn more

find independent L.A. businesses

owned & operated by cool, local people in your neighborhood


Angeleno Heart

real L.A. stories


L.A. adventures

atwater village farmers market

May 23, 2017 By

The Atwater Village Farmers Market happens weekly on Sundays - & has a chill, totally unassuming crowd, a good mix of food & fresh...

lincoln heights farmers market

May 16, 2017 By

Walk & explore Lincoln Heights and you'll see the coolest things - including the Wednesday farmer's market.

highland park farmers market

May 10, 2017 By

The Highland Park farmer's market is one of our favorites for so many reasons... you can literally walk right off the Metro Gold Line...

west adams gateway

May 4, 2017 By

west adams gateway is a collection of cool, eclectic shops housed in 9 shipping containers in the L.A. neighborhood of West Adams.

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