our mission

to tell the stories of Los Angeles communities, people, social enterprises & non-profits

sharing the stories of neighborhoods all around Los Angeles – we love community gardens, outdoor markets, street art, family-friendly & FREE events, museums, ma & pop shops & restaurants, vintage L.A. & community-driven events


WRDSMTH street art in Los Angeles

camping in joshua tree

co-founderĀ jen kanter was interviewed in 2007 by the Los Angeles Times to discuss her concern over deceiving food labeling & was asked the simple question “why is this important to you?”

jen said her goal was to “… help people know exactly what they are buying.”

years later, that goal still inspires her, along with the mission of barrio.la & how we curateĀ our shop.