barrio partners creates L.A. focused digital strategies
Take a look around our consumer site barrio.la & you’ll see we’re probably just like you: an independent, small business or organization in Southern California – doing what we can to build a consumer-facing brand to be successful, revenue-generating, & impactful.
Our mission from the get-go was to create a plan-of-action to help local brands grow, & we knew the only way to do so was to actually build an e-brand based in L.A.
Thus, we started the e-commerce & L.A. lifestyle brand barrio.la to learn best practices, build a solid local network, & develop a brand that we would be proud of.
Most importantly; we started both barrio.la & barrio partners to build socially & eco-conscious businesses focused on impacting local, L.A. people & neighborhoods.
Picture this: Two siblings, both T.V. executives braving the corporate world for a combined 30+ years – but always with the long term dream of leaving, joining together & building a company 100% focused on supporting local small businesses & organizations.
We had been at the forefront of innovative deals, campaigns, & new business ventures – but literally dropped our old gigs (yeah, it was scary!) to do what we were passionate about.
Our experience included high-level marketing, sales, negotiations, & operations – varying from massive national marketing campaigns, to localized consumer initiatives.
A native of Seattle & graduate of the University of Washington, Jen began her career negotiating sports contracts with FOX Cable Networks & then continued on to AMC networks (AMC, IFC, Sundance, WE, IFC Films) where she executed senior level sales & marketing partnerships representing millions of dollars in both license fees & marketing value.
Working with all the largest media distributors in television for 15 years – Jen traveled extensively around the country & while doing so, grew an even fonder appreciation of Southern California & everything on the west-coast.
Jen loves L.A. street art, hiking in the Santa Monica mountains, & KCRW events – & will admit that her favorite part about running the L.A. marathon was seeing new neighborhoods.
After graduating from the Edward R. Murrow School of Communication at Washington State University, Rick began his career working for Starbucks at the corporate office in Seattle. It took one trip to L.A. to know he was an L.A. native at heart.
Rick began a 12 year career with Scripps Networks (HGTV, Food Network, Travel Channel, DIY, Cooking Channel) in the sales & marketing group. A savvy strategist with negotiation, back-end operations, advertising & marketing experience, Rick has a unique ability to work in all capacities in driving new business development.
Rick loves urban hikes, SoCal road trips, dim sum with friends & family, all things DTLA & SGV – & is a huge supporter & patron of L.A. Metro.
BARRIO PARTNERS’ VISION
- To help L.A. area independent small businesses grow revenue, market to new & existing customers, & expand awareness – we set up robust digital infrastructures for them & then utilize that infrastructure to build effective short-term & long-term strategies.
- In dedication of “all things L.A.” – we developed the e-commerce & local lifestyle brand of barrio.la to showcase products from local manufacturers, artists & makers, feature locally-operated events, & highlight the best local retailers, shops, & venues.
- In promotion of initiatives that positively impact L.A. local communities & interests – we support local non-profits & food advocacy groups.
Our #1 goal is helping organizations thrive under the long term vision for their company.
If your goal is to increase revenue, that’s our expertise. If it’s attracting new customers or improving brand recognition, then we’re still on the same page. – Jen Kanter
Our services include product development, branding, strategic marketing, social media management, advertising campaign development & promotion, new business support, & website management & back-end management.
NO SMOKE & MIRRORS
We’ll explain everything, so you’ll learn along the way with us & we avoid buzzwords because they’re overused. Instead, we’ll explain what we are doing & why in better detail.
Knowing our goals, you may think – how do we do it? It’s localized marketing.
A L.A.-based company is best suited to help another L.A. company target local customers in a genuine & trustworthy way.
HOW DOES THIS WORK?
1) We’ll sit down & chat with you about your company.
2) We’ll review everything with your filter, goals, expectations & tone in mind.
2) After meeting, we usually take a few days to brainstorm ideas & to send you an action plan & proposal.
We are excited to take the next step with you – & always feel free to contact us for anything.