HONEY BELLE STORY

THE PASSION FOR IMPROVED SKIN HEALTH PLUS THE INSPIRATION OF SEEING POSSIBILITIES IN PEOPLE SUFFERING FROM ILLNESSES, LACK OF CONFIDENCE, AND SELF-ESTEEM FUELED A YOUNG WOMAN WITH A VISION: A VISION OF NATURAL BEAUTY AND HEALTHY HYGIENE.

WITH THAT, HONEY BELLE WAS BORN.

“WE STARTED READING THE INGREDIENT LISTINGS… THERE WERE SO MANY INGREDIENTS THAT WE COULDN’T RECOGNIZE, LET ALONE PRONOUNCE.” – IRIS CHERNG, FOUNDER & CEO

GROWING UP IN A FAMILY WITH DOCTORS OF NATURAL MEDICINE, NATURAL HEALTH AND THE KNOWLEDGE OF WHAT’S GOOD AND BAD FOR THE BODY WERE ALWAYS CRUCIAL IN DAILY LIFE.

IRIS’S MOTHER BEGAN TO DEVELOP SKIN IRRITATIONS AND ALLERGIES FROM COMMERCIAL PRODUCTS.  THUS WE BEGAN TO TAKE THE MATTERS INTO OUR OWN HANDS…

“SHORTLY, I DEVELOPED PSORIASIS. I SUDDENLY BECAME SO AWARE OF WHAT I WAS PUTTING ONTO MY SKIN. I REALIZED AS A BROKE COLLEGE STUDENT, I COULDN’T AFFORD ANYTHING CONSIDERED ‘HEALTHY’ IN THE MARKET.” – IRIS CHERNG, FOUNDER & CEO

IRIS’S MOTHER (DR. HOU) BEGAN MAKING HOMEMADE REMEDIES WITH HERBS AND HER KNOWLEDGE ABOUT NATURAL MEDICINE. AFTER SHARING THEM WITH HER DAUGHTER AS WELL AS HER PATIENTS, IRIS BECAME INSPIRED BY HER NEW-FOUND KNOWLEDGE AND AWARENESS OF WHAT SHE WAS PUTTING ONTO HER SKIN.

“I BEGAN TO REPLACE EACH AND EVERY ONE OF MY BEAUTY PRODUCTS WITH NATURAL RECIPES… AND I FELL IN LOVE. I COULDN’T WAIT TO SHARE THEM WITH EVERYONE AROUND ME.” – IRIS CHERNG, FOUNDER & CEO

AS A BROKE COLLEGE STUDENT, IRIS REALIZED SHE WASN’T ABLE TO AFFORD ORGANIC AND ‘GOOD’ PRODUCTS OUT THERE IN THE MARKET. SO SHE BEGAN TO HIT THE BOOKS, INTERNET, AND KITCHEN! SHE BEGAN TO REPLACE EACH AND EVERY BEAUTY PRODUCT IN HER REGIMEN WITH NATURAL RECIPES.

“IT WASN’T UNTIL PEOPLE WHO WERE WILLING TO TRY MY PRODUCTS OUT ON INSTAGRAM, STARTED EMAILING US SAYING: ‘HONEY BELLE IS CHANGING MY LIFE’, ‘I FEEL LIKE I CAN USE LESS MAKE UP NOW’, ‘I FEEL SO MUCH MORE CONFIDENT IN MY OWN SKIN’, THAT CALVIN & I DECIDED TO LET GO OF OUR FULL TIME JOBS, AND CHASE THIS PASSION TO MAKE A DIFFERENCE IN OTHER PEOPLE’S LIVES.” – IRIS CHERNG, FOUNDER & CEO

FAST FORWARD..

WE’RE MAKING PRODUCTS FROM OUR HQ IN SOUTHERN CALIFORNIA (GOODBYE KITCHEN!), POPPING UP AT LOCAL FARMERS MARKETS TO SHARE OUR STORY, AND BRINGING HEALTH AND COMPASSION TO THE COMMUNITY WITH OUR #SOAPSFORSOULS PROJECT.

“MY VISION IN MAKING MY PRODUCTS PRICE-CONSCIOUS  IS TO HAVE GREAT PRODUCTS MORE ACCESSIBLE TO EVERYONE. I CAN EASILY MARK UP MY PRODUCTS AND MAKE BILLIONS, BUT THAT’S NOT MY FOCUS. I’D RATHER GIVE BACK. GIVING BACK IS SO IMPORTANT, AND IT’S SOMETHING THAT FULFILLS ME.” – IRIS CHERNG, FOUNDER & CEO

HELP US HELP THE COMMUNITY.

WALK WITH US ON OUR JOURNEY TOWARDS HEALTH, HYGIENE, LOVE, AND COMPASSION.

THANKS SO MUCH FOR MAKING A DIFFERENCE WITH US.

CEO, FOUNDER, CREATIVE DIRECTOR | IRIS CHERNG
COO, PRODUCTION + SALES DIRECTOR | CALVIN HANG
WILD TROUBLE PUP | #GARRIXTHEHUSKY

& THE HB TEAM